From Springdale, Newfoundland and Labrador, Canada, welcome, Readers. Summer is winding down in these parts. Evenings are chilly and darkness falls between 8:30 and 9:00 o’clock. Now we look forward to a balmy Indian summer as we usually have in September.

I’ve been working all summer. I was asked if I’d do 15 hours a week with the 4 girls I tutor during school, for a bit of remedial work, some mothering and some fun time...basically, to spend “quality” time with them. So, that keeps me busy...with taking them swimming, picnics, walks along the beach, going for ice cream, taking them to Grand Falls to McDonald’s play-land, to the library for math, reading and a bit of computer time...among other thing.  As well, I still have them for one weekend a month. Sooooo...I have no choice to but to stay young, eh? <big smile> End of rambling. Thanks for taking the time to browse this issue.

Cabot News is a marketing newsletter, so expect to see ads. As a fellow marketer, please give the same consideration to others as you expect for your advertising efforts. Thanks. :-)

We offer to run a 3-line ad (on the house) each week for our readers.

Ad-Code and instructions for submitting are at the bottom of Friday’s issue each week.

You can add your business url when you contribute to any of the following:

How much do you know about our fair province of Newfoundland & Labrador? Send us just one trivia item to:

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Connect with fellow readers by letting us know what part of the world you live in:

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We welcome general comments, suggestions, musings, insights, etc.
Letters to the editor may be used (in whole or in part) in an issue, so
if you'd rather not be quoted, just say so in your email and we’ll
respect your wishes. :-) 

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These are some ways we say thanks to our loyal readers.

If you wish to send me articles, please do it through my list, ‘Article Review’ at Topica.
mailto:ArticleReview-subscribe@topica.com 

~~~~~

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Where in the World are You?

Drop us a line.
mailto:contact-us@cabotmall.com?subject=im-from

 My name is Jerry Martin and I live in Santa Clara, California. Santa Clara
is 45 miles south of San Francisco, A small town in the middle of San Jose, You may have heard
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enjoying by now, I think you put it "cool, fresh air days" or at least the hot days are
behind you, Here in California a 100 degree day is another spent at the beach. Well from all of
us, to all of you. Please have a great day with many more to come.
Thank you

Jerry Martin
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 ~~~~~

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Internet Tip

Tutorial ...  "About Modems"

More people have regular old modems than have cable modems,
although the cable market grows daily. The next few tips explain
the modulate-demodulating world of the modem in simple terms
anyone can understand. And whether your modem is internal or
external, it works the same.

# Modem is actually an acronym for "Modulate-Demodulate."
See the MODEM in there? Now you know. A modem changes
digital signals (ones and zeros) into sound waves, and back to
digital again.

# A modem's main purpose is to connect one computer to
another computer using a telephone line. They're just a little
better than two cans on a string, but use the same basic
principles, with of course a more souped up ability.

# Your e-mail travels at the speed of your modem between
your computer and your mail server. "Your mail server" actually
refers to the computer that's hosting your e-mail account.

# Your computer has to dial another computer's phone number
before you can do anything on the Net. If you get a busy
signal, this means all the modems in the modem pool are being
used.

# Internet service providers have to install rooms full of
modems. These are called modem pools, or modem banks. It's
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~~~~~

Another Perspective

Guest Article

Reality Check

Every time you turn around it seems you see another affiliate

program which promises you vast riches. They give you all the

sales material you need and even throw in a free web page. How

can I lose, one might think. Everything is all set up for me,

and all I need is get a bigger PO Box to handle all the checks

that will roll in. Your web site will be carried by the search

engines, you have the "pre-written" ads ready to go - how can

you lose?

A few ads are placed here and there, and the responses "trickle

in" but there are few, if any sales. Time for a reality check.

If you have seen one affiliate web site for a particular

product, service or opportunity, you have seen them all. There

are a number of affiliate programs, which have thousands of

people who have bit. Why should a person go to your site when

they know from the URL (address of your web page) what it is

already?

They won't. Am I saying that affiliate program don't work? No -

I am saying that the tools they provide "don't cut the mustard".

It is a proven marketing fact that it takes 5-7 exposures to

your ad before someone might purchase from you. If you have a

"canned" web site, what are the odds of them coming back to you

to buy? Slim to none.

So how does a person who is serious about marketing an affiliate

program get you to buy from them? First, they "deep six" the

affiliate web site as their primary web contact, and create

their own. On their web site they provide content which is

interesting for anyone who stops by. They also change the

content on a regular basis to keep them coming back, and let

them know when it does change. They also provide a link to their

affiliate web site.

The next step is to try to get a listing on the search engines.

Now, think about this. There are most likely several thousand

people who have an identical web site to the one you get as an

affiliate. What do you think the odds are of someone "stumbling

across" your site when surfing the web? Again - slim to none.

But if you have your own site, your chances take a giant leap

forward. The link to your affiliate site is a minor part of your

web site, even though it is where you want them to eventually

wind up.

Now - can you use a site that is not your own domain? While not

the preferred route to take, it is "head and shoulders" above

the link you get from the affiliate program. Most ISP's give you

web space free. Learn a little HTML code and you're in business.

Or, if push comes to shove, hire someone to do it for you. Let's

face it, if I see a URL that I recognize as an affiliate

program, and I've been there before, I will simply "click away".

The old saying, that if a "salesperson sells them self first,

the sale of their product or service follows shortly thereafter"

is certainly true. Establish yourself on the web and in the

newsletters/ezines as someone who can be trusted, and is

knowledgeable in their field. If people get to know and trust

you, your recommendation to join your affiliate program will

carry a lot more weight.

Now that you have control over your web page, you should have a

guest book that visitors can sign. Now you have their email

address. Folks, these are literally worth their weight in gold.

You can now send them email about upcoming events on your web

site, and not be accused of spamming.

Run a contest on your web site - the prizes don't have to be off

the wall. An ebook (and there a number available free) can be

your prize - and again more email address. Write a free

newsletter/ezine and publish it on a regular basis - even more

email addresses. As long as there is content of interest, they

won't mind a gentle reminder to visit your web site.

Consider a "non-competing" partner to help you with the site or

to write articles for the ezine. It makes no difference to you

if there is another link to another affiliate program on your

site. If they are willing to share the work in return for the

link, it is to your advantage. The key here is "non-competing".

So - do you need a "Reality Check"? If you simply join and sit

back waiting for the money to flow in, yes. If you are a "take

charge" type of person and are willing to work a little, it can

be a great opportunity.

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~~~~~

Have a laugh. LOL

A guy and his wife were cleaning out the attic one
day when he came across a ticket from the local
shoe repair shop. The date stamped on the ticket
showed that it was over 11 years old. They both
laughed and tried to remember which of them
might have forgotten to pick up a pair of shoes
over a decade ago.

"Do you think the shoes will still be in the shop?"
the man asked.

"Not very likely," his wife said.

"It's worth a try," he said, pocketing the ticket. He
went downstairs, hopped into the car, and drove
to the shoe shop.

With a straight face, he handed the ticket to the
man behind the counter.

With a face just as straight, the man said, "Just a
minute. I'll have to look for these."

He disappeared into a dark corner at the back of
the shop.

Two minutes later, the man called out, "Here they are!"

"No kidding?" the customer called back. "That's terrific!
Who would have thought they'd still be here after all
this time."

The man came back to the counter, empty-handed.

"They'll be ready Thursday," he said calmly.

~~~~~

Newfoundland Connection

Vocabulary list

vamp – a hand knit woolen sock

titivate – to adorn exceedingly fine

yaffle – an armful of dried cod

squish – the sound of water in wet boots

~~~~~

Surfin’ the Web

Business resources for women in Canada:

http://sbinfocanada.about.com/od/womeninbusiness/

 http://www.qc.info-emploi.ca/english/index.cfm?usergroup=8

http://www.wd.gc.ca/pos/wei/xindex_e.asp

www.awebusiness.com

www.womenentrepreneurs.sk.ca

www.wes.bc.ca

www.wbom.mb.ca

~~~~

Weekly 3-line ads (exclusively for readers of Cabot News)

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Ads must be no longer than three lines submitted with Ad-Code.

Ad-Code and instructions for submitting are given in each Friday issue.

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~~~~~

Ponder This Today

 

 ~~~~~

And, there you have it, folks...Tuesday’s offerings. Hope your week had started with a bang.  :-)

Rose

~~~~~

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~~~~~

He shall have dominion from sea to sea; from the river to the ends of the earth.

Psalm 72: 8    

~~~~~

Housekeeping

You are receiving Cabot News newsletter for one of these reasons:
Either you are a Cabot Mall merchant, you have come to us from our

website or from an ad we placed, or you have come by way of an ezine

co-op s`ubscription service or leads program.

Please keep a record of the address you are s`ubscribed with. We appreciate

each one of you, but if you have to leave, scroll to the end for instructions.

With your su`bscription, you acknowledged that there will be
both in-house and third-party a`dvertising in the content of Cabot News.


Please note:

All information concerning the products or services advertised in Cabot News is provided by the person placing the ad. The posting of ads does not imply endorsement by Cabot News, its owners, or its service provider. Cabot News, its owners and service provider are not responsible  for the content of the ads, promises made, the quality and/or reliability of the products or services offered or the legality of the advertisements appearing in each issue. Advertisers are responsible to check local, state or provincial, federal and international laws pertaining to products business opportunities or services offered.

Be wise when responding to ads. Although we reserve the right to refuse any ad, we can't be responsible for checking the legitimacy of all offers advertised in Cabot News. For follow up or more info on any ad, use the contact information given by the advertiser.

We respect your privacy and use your addresses only for our Cabot News mailing list.

Not interested in receiving any more issues of Cabot News? Go here: http://www.cabotmall.com/off.htm and enter the address you want deleted. This will be easy to do

if you submit the correct details. If you’re not sure of the address, adding your name to the form may help me find it. If none of this works, don’t get cranky with me...please...I’m a softie...email me and we’ll try to figure it out together.  <smile> That’s http://www.cabotmall.com/off.htm  to leave the list, or hit “reply” asking to be removed.

Cabot News is published Tuesday, Thursday and Friday of each week.

Owners and operators of Cabot Mall, Publishers of Cabot News:
Rose Clarke & Carla Robinson
Springdale, NL, Canada, A0J1T0
Telephone (709) 673-4647 (709) 673-4223
 http://www.cabotmall.com/newsletter.htm

To be added to the Cabot News list:

http://www.cabotmall.com/on.htm

To leave the list:

http://www.cabotmall.com/off.htm
 

The archive for Cabot News can be found here:
http://www.cabotmall.com/archive.htm

(c) 2005 Cabot News. All rights reserved. No part of this publication may be reproduced in whole or in part without the express written consent of the publishers.

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