Cabot News, Volume 9, Issue # 72
Tuesday, July 19, 2005
Rose Clarke, Editor
Not interested in receiving future issues of Cabot News?
Leaving is easy...scroll to the end of this issue for the details.
~~~~~
In this issue:
Prime Ads
Super Ads
Here’s what’s happening at Cabot Mall
Rose’s Ramblings
Your Editor Suggests...
Where in the World are You?
Internet Tip of the Week
Ezines of Note
Another Perspective (Guest Article)
Lighten Up. Have a Laugh
Newfoundland Connection
Surfin’ the ‘net
Ponder This Today
Weekly 3-line Ads (on the house...ad-code required)
Housekeeping (How to leave the Cabot News list & other important stuff)
~~~~~
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Cabot News A`d Rates
To have a copy of our very reasonable adv`ertising rates returned
to you by auto-responder,
mailto:cabotads@getresponse.com
And...here ya go...a sweet deal for you for the summer. We’re offering our
Triple Whammy again.
For June and July, order one
of a kind and we’ll triple your order. All you have to do is
place your order here as usual and we’ll give you three runs of each ad you
order.
Go to http://www.cabotmall.com/newsletter.htm
~~~~~
Put your feet up. Pick up your mouse.
Surf on over to Cabot Mall.
Check out our “Health & Recreation” Department...
Sunshine, rain, snow, hot, cold...whatever the weather,
Shopping’s always a pleasure at Cabot Mall.
http://www.cabotmall.com/health.htm
~~~~~
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~~~~~
Rose’s Ramblings
From Springdale, Newfoundland and Labrador, Canada, welcome to Tuesday’s Cabot News. This is truly a lazy, hazy day here in Springdale. We have heat and *humidity*...the humidity is something we Newfoundlanders don’t handle very well. <smile> Most of our houses aren’t equipped with air conditioning...not everyone has it in their vehicles...simply because we rarely need it. On an extremely hot day, we keep doors and windows closed to keep out the heat and our houses keep pleasantly cool. Very rarely does it get too hot to go outdoors...but today was one of those...oh, for a breath of cool, fresh air days...
Reminder: There will be two more issues this week and we’re taking a two week break. Wouldn’t want you to be in a panic wondering why I’ve disappeared. <hehe> No paid ads are scheduled for this period, but the special is still on to the end of July. This is our Triple Whammy ad special...a great deal with 3 for the price of 1. Only two more weeks left to order at this price.
Cabot News is a marketing newsletter, so expect to see ads. As a fellow marketer, please give the same consideration to others as you expect for your advertising efforts. Thanks. :-)
We offer to run a 3-line ad (on the house) each week for our readers.
Ad-Code and instructions for submitting are at the bottom of Friday’s issue each week.
You can add your business url when you contribute to any of the following:
How much do you know about our fair province of Newfoundland & Labrador? Send us just one trivia item to:
mailto:contact-us@cabotmall.com?subject-NL-trivia
Connect with fellow readers by letting us know what part of the world you live in:
mailto:contact-us@cabotmall.com?subject=im-from
As a reader, we invite you to tell us a little bit about yourself and give a brief
description of your business for our Reader of the Week for Friday's issue each week.
mailto:contact-us@cabotmall.com?subject=profile
We welcome general comments,
suggestions, musings, insights, etc.
Letters to the editor may be used (in whole or in part) in an issue, so
if you'd rather not be quoted, just say so in your email and we’ll
respect your wishes. :-)
mailto:contact-us@cabotmall.com?subject=comments
These are some ways we say thanks to our loyal readers.
If you wish to send me
articles, please do it through my list, ‘Article Review’ at Topica.
mailto:ArticleReview-subscribe@topica.com
~~~~~
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Where in the World are You?
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Internet Tip
"HTTP"
You see this in your browser's address bar all the time. What the
heck does it mean? It's just a sneaky bit of techie-speak for the
very inner workings of the Internet.
It stands for Hyper Text Transfer Protocol. If you know anything
about protocol at all, then you'll understand that part. The Web
uses a protocol to transfer information between your browser
(your web page viewer gizmo) and the computers that house that
info.
The pages you view are 'hypertext' documents. Put it all
together, and you've got the "easily excitable linked text
transfer system" or Hyper Text Transfer Protocol.
Gimme a break!
Look out - here's another
"USB"
Stands for "Universal Serial Bus". It's the bus that keeps going
round the fountain at Times Square. (Never been there, and don't
know if busses are allowed around the fountain, but it sounded
good. Not even sure there's a fountain there, either.)
In computers, this is a method used to transfer data between your
computer's brains and the item in question... like a printer,
scanner, or digital camera. Data is transferred to and fro, and
electrons hurry hither and yon. All through the USB port. It's
faster than a serial port, which is slow way to move data. And
you can plug and unplug stuff into a USB port with the greatest
of ease. Comes standard on all new computers. I hook up my
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~~~~~
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~~~~~
Another Perspective
Guest Article
Brand Recognition
Consistency in advertising
is key and most of your larger
companies have recognized the value of brand recognition.
McDonalds has their arches, Goodyear has its blimp and AOL has
its distinctive pyramid.
While many people maintain that the Internet creates a level
playing field with the larger companies, brand recognition is
often overlooked. Larger companies do the majority of their
advertising offline. Sure, they will reference their web sites
in their ads, but are not completely dependant on web
advertising.
Net based entrepreneurs must also create this brand recognition
if they hope to succeed. This can be done in a number of ways.
Many people who have local businesses, can promote their web
site with their web address on their letter head or business
card, but these are not the people we're talking about here. To
them, the web site is simply an offshoot of their existing
"brick and mortar" business.
We're referring to people trying to compete on the national or
international level. There have been a number of companies that
have done this. One example was Gary White's "Cookie Cutter".
His "dumb little ad" was their brand recognition. Anyone who has
been around the web for awhile will remember their ads. But,
this may be a case where the brand recognition worked against
you. Many people adopt a "been there - seen that" attitude and
immediately "click on by".
Many of you will be interested in learning that the domain name
for his program, expired on March 5 of this year. Looks like
Gary White is out of business. I do recall that he tried to
parlay his success with Cookie Cutter into a similar program,
but apparently he was unsuccessful.
So what do you do to try to achieve your brand recognition?
First - a consistency of ad copy will go a long way. It is
suggested by most advertising gurus that it takes 5 to 7
exposures to an ad before someone may look further. If you
change your ad copy every time you post it, people will not
identify with your ad.
If you use the same ad in many different places, people will
start to identify with your ad, and may ultimately take a
further look. But that of course raises a dilemma. How do you
know if you have a good ad that will draw, or one that needs to
be changed? Experimentation is the key here. See which ads
immediately get your attention and try to model your ads after
them.
Keith Maurer, an Independent Marketing Exec. for FreeLife
keith@FreeLife.com has broken the code. He runs several ads in
different Newsletters and hosts the weekly health column by Dr.
Earl Mindell. Not only does he get exposure with the ads, but
has a very low key plug at the end of each of Dr.Mindell's
columns.
His "brand recognition" is his association with Dr. Mindell.
People will begin to identify with his ad, and after seeing it a
number of times, and in different places, will usually
investigate further.
After identifying a "killer ad", the smart merchant then carries
that same theme through to their web site. Again, consistency is
the key here.
While you may not have your arches, or own a blimp, your brand
recognition is no less important than it is to the "big guys".
Unquestionably, it is one of the more important things you should
try to attain.
Did you know that subscribers to Bob Osgoodby's F.r.e.e Ezine the
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~~~~~
Have a laugh. LOL
Murphy’s Law for Computers
Delete a worthless file, and you’ll surely need it the next day.
Installing a new program will always mess up at least one old one.
You can't win them all, but you can sure lose ‘em all.
The likelihood of a hard disk crash is in direct proportion to the value of the material that hasn't been backed up.
There are only two kinds of computer users...those whose hard disks have crashed, and those whose hard disks haven't crashed...yet.
Anything can be made to work if you fiddle with it. If you fiddle with something long enough, you'll break it.
~~~~~
Newfoundland Connection
Vocabulary list
kingkorn – the Adam’s apple (throat)
nish – tender, easily injured
rompse – to wrestle
yap – to retort angrily
~~~~~
Surfin’ the Web
http://www.howstuffworks.com
Excellent site for anyone
interested in discovering how things work.
http://www.ehow.com Entertaining answers to
thousands of
questions.
~~~~
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Ponder This Today
He that cannot obey cannot command.
~~~~~
Have a great week, friends. Wherever you are, whatever the weather, keep smiling. As always, thanks for being here. :-)
Rose
~~~~~
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*Help feed the hungry. It'll only take a few seconds of your time.*
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He shall have dominion from sea to sea; from the river to the ends of the earth.
Psalm 72: 8
~~~~~
Housekeeping
You are receiving Cabot News
newsletter for one of these reasons:
Either you are a Cabot Mall merchant, you have come to us from our
website or from an ad we placed, or you have come by way of an ezine
co-op s`ubscription service or leads program.
Please keep a record of the address you are s`ubscribed with. We appreciate
each one of you, but if you have to leave, scroll to the end for instructions.
With your su`bscription, you
acknowledged that there will be
both in-house and third-party a`dvertising in the content of Cabot News.
Please note:
All information concerning the products or services advertised in Cabot News
is provided by the person placing the ad. The posting of ads does not imply
endorsement by Cabot News, its owners, or its service provider. Cabot News,
its owners and service provider are not responsible for the content of the
ads, promises made, the quality and/or reliability of the products or services
offered or the legality of the advertisements appearing in each issue.
Advertisers are responsible to check local, state or provincial, federal and
international laws pertaining to products business opportunities or services
offered.
Be wise when responding to ads. Although we reserve the right to refuse any
ad, we can't be responsible for checking the legitimacy of all offers
advertised in Cabot News. For follow up or more info on any ad, use the
contact information given by the advertiser.
We respect your privacy and use your addresses only for our Cabot News mailing
list.
Not interested in receiving any more issues of Cabot News? Go here: http://www.cabotmall.com/off.htm and enter the address you want deleted. This will be easy to do
if you submit the correct details. If you’re not sure of the address, adding your name to the form may help me find it. If none of this works, don’t get cranky with me...please...I’m a softie...email me and we’ll try to figure it out together. <smile> That’s http://www.cabotmall.com/off.htm to leave the list, or hit “reply” asking to be removed.
Cabot News is published Tuesday, Thursday and Friday of each week.
Owners and
operators of Cabot Mall, Publishers of Cabot News:
Rose Clarke & Carla Robinson
Springdale, NL, Canada, A0J1T0
Telephone (709) 673-4647 (709) 673-4223
http://www.cabotmall.com/newsletter.htm
To be added to the Cabot News list:
http://www.cabotmall.com/on.htm
To leave the list:
http://www.cabotmall.com/off.htm
The archive for Cabot News
can be found here:
http://www.cabotmall.com/archive.htm
(c) 2005 Cabot News. All rights reserved. No part of this publication may be
reproduced in whole or in part without the express written consent of the
publishers.
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