Cabot
News, Volume 9, Issue # 60
Friday, June 17, 2005
Rose Clarke, Editor
Not interested in receiving future issues of Cabot News?
Leaving is easy...scroll to the end of this issue for the details.
~~~~~
In this issue:
Prime Ads
Super Ads
Here’s what’s happening at Cabot Mall
Rose’s Ramblings
Another Perspective (Guest Article)
Ezines of Note
Meet a Fellow Reader (Reader of the Week)
Lighten Up! Have a Laugh
Ponder This Today
New Weekly Ad-Code
Weekly 3-line Ads (on the house...ad-code required)
Housekeeping (How to leave the Cabot News List & other important stuff)
~~~~~
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To have a copy of our very reasonable adv`ertising rates returned
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mailto:cabotads@getresponse.com
And...here ya go...a sweet deal to spice up the summer blahs. We’re offering our
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~~~~~
Here’s What’s Happening at Cabot Mall
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Rose’s Ramblings
Hi Readers. Whew! It’s the end of a very long and stressful week for me.
Double the tutoring time preparing for finals...two trips out of town for my
Mom for cataract surgery on her eye...a pest problem of near crisis
proportions that’s not over yet...I’ll spare you the details on that one...and
the stress continues...this is my respite weekend for the four little girls I
take care of. Eeeeekkk...no rest for me yet. Sunday at 2 PM when I return the
girls to their father, I’m kicking off my shoes, grabbing a good book
and...putting a ‘do not disturb for 24 hours’ sign on my door. I wish! <smile>
Oh, and before I forget, a Happy Father’s Day to fathers everywhere. Have a great one.
If anyone is interested in some ‘fr--ee’ downloads, your fellow reader, Raam Anand is giving away $1444 worth. Go ahead, check it out. Here’s the link:
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Cabot News is a marketing newsletter so expect to
see ads. Why not take a few minutes
to check out some of the offers of your fellow marketers.
You may add 2 lines
and your business url when you contribute to any of the following:
How much do you know about
our fair province of Newfoundland & Labrador? Send us just one trivia item to:
mailto:contact-us@cabotmall.com?subject-NL-trivia
Connect with fellow readers by letting us know what part of the world you live in:
mailto:contact-us@cabotmall.com?subject=im-from
As a reader, we invite you to tell us a little bit about yourself and give a brief description
of your business for our Reader of the Week for Friday's issue each week.
mailto:contact-us@cabotmall.com?subject=profile
We welcome general comments, suggestions, musings, insights, etc. Letters to the editor may
be used (in whole or in part) in an issue, so if you'd rather not be quoted, just say so in your
email and we’ll respect your wishes. :-)
mailto:contact-us@cabotmall.com?subject=comments
These are some ways we say thanks to our loyal readers.
If you wish to send me
articles, please do it through my list, ‘Article Review’ at Topica.
mailto:ArticleReview-subscribe@topica.com
~~~~~
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~~~~~
Another Perspective
10 Essential Criteria For Choosing Your Target Market
(c) Tessa Stowe, Sales Conversation Pty Ltd. 2005
A specific group of people you will focus on selling your
selling services to is your target market. This is not to be
confused with the problem you will be solving for this group.
Why choose a target market?, You need to decide exactly who
your audience is before you sell your services. Deciding on
your target market lays a critical foundation for your business.
When you get clear about who your target market is, you will:
* know where to focus your selling and marketing efforts.
* know where to focus your research efforts. You want to
intimately understand your market: the problems they have and
the language they speak. The greater your level of understanding
the more magnetic you will become.
Your target market will determine your income and success.
Choose the wrong one and you will waste a lot of time and money
with very little results.
Whatever target market -TM- you choose, check to see that it
meets the following 10 essential criteria:
1. Your TM has a big problem. They think about it all the time,
it keeps them awake at night.
2. Your TM wants the problem solved. The impact and cost of
the problem is big enough that they will act to solve it (some
people have problems they are quite happy to live with!).
3. You can easily find your TM. Do they belong to associations?
Are there conferences for this target market? Are there
publications? Where do they hangout? If it's not easy to find
your target market, it will cost you a lot of money to find them.
4. Your TM has money to spend. No point having a terrific
service if your target market hasn't the money to pay for it. I
know this sounds basic but it's often overlooked.
5. Your TM has a history of paying to have this problem solved.
You want to focus on a target market where there is a proven
track record of problems and people paying to solve them. A good
sign is if your competitors are selling similar services to the
target market.
6. There's enough of your TM out there to sustain a business.
How many people or businesses are in your target market?
Realistically how many will become your clients and what will
that be worth to you? Is that enough?
7. You enjoy working with your TM. Think about what types of
people are in your target market and visualize being with them
day in and day out. How does that feel? Will you feel
energized or drained at the end of the day? Remember, you are
also in business to enjoy yourself so make sure you will enjoy
working with this target market.
8. You have a passion for helping and serving this TM. Passion
is an essential ingredient for selling your services.
9. You have valuable expertise and experience you can offer.
Your target market will want to buy from people who are experts
in their field. Think about what specific expertise and
experience you can offer your target market.
10. Your TM fits with your ultimate lifestyle package. What
hours do you want to work? Where do you want to work? How do
you want to work? Does this fit in with your target market?
Ensure that working with your target market will enable you to
live the kind of life you want to live.
Once you have found your target market, the next step is to
refine it even further. Decide on the profile of your ideal
client. What sort of person are they? Decide on their
demographics and psychographics. Demographics are the basic
facts like age, gender, income, location, etc. Psychographics
are their characteristics, values etc. This will enable you to
focus even more.
The clearer you are about who you want to do business with, the
more you will attract exactly the clientele you're looking for.
You will then need your Sales Conversation skills to convert
them to clients.
About The Author
Tessa Stowe works with self employed professionals who are
struggling to sell their Services. To learn more about this and
to sign up for more F-R-E-E tips like these, visit her site at
http://www.salesconversation.com
~~~~~
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~~~~~
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~~~~~
Reader of the Week
Submit your info here:
mailto:contact-us@cabotmall.com?subject=profile
Here’s Janet and she’d love to have you as a subscriber to her newsletter.
Hi Rose,
I have started my first newsletter and would like to invite you and your wonderful readers to come and join me.
Thanks Rose,
Janet
It's New- It's Fun - It's Fr'ee- " Lighten Up " Ezine.
Biz Orientated with a little fun. F`ree ads, articles,
contests, resources, trivia, humor, and wild and cool
sites to visit. Tips and tricks to help you with your
online experience. http://Lighten-Up.notlong.com
~~~~~
During the first week of school a first-grade teacher was lecturing her
young students on safety. She asked if they knew what the colors of the
traffic lights meant.
"I know," replied one little girl. "Red means stop. Green means go. Yellow means go a little faster."
Thanks to Dave and Barbara
of ‘Clean Hewmor’.
S`ubscribe:
clean-hewmor-subscribe@welovegod.org
~~~~~
Ad Code for your
3-line ad for this week...no charge for Cabot News readers.
The new ad code is: "diligence".
Submit your 3-line ad in the form provided here:
http://www.cabotmall.com/newsletter.htm
Place the ad code given above after your name in the submission form.
Please be careful with wording of your ads. Try to avoid the use of
exclamations, question marks, dollar signs and capital letters as well
as a myriad of unmentionable words that trigger filters. As an online
marketer you need to familiarize yourself with these words in order to
get the best value for your advertising dollar.
Ads with more than 3 lines, without the ad code or using too much filter
triggering language will be dumped into the deep, black hole of cyberspace
to be seen by...you guessed
it...nary a soul. <s>
~~~~~
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Note: Ads are place in the order received.
Ads must be no longer than three lines submitted with Ad-Code.
Ad-Code and instructions for submitting are given in each Friday issue.
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Ponder This Today
I have not failed. I've just found 10,000 ways that won't work.
Thomas Alva Edison (1847-1931)
~~~~~
Have a wonderful weekend, Readers. Keep smiling. :-)
Rose
~~~~~
If you enjoyed this
issue, tell a friend. If you see room for improvement, tell us. <smile>
mailto:contact-us@cabotmall.com?subject=suggestion
~~~~~
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Houskeeping
You are receiving Cabot News
newsletter for one of these reasons:
Either you are a Cabot Mall merchant, you have come to us from our
website or from an ad we placed, or you have come by way of an ezine
co-op s`ubscription service or leads program.
Please keep a record of the address you are s`ubscribed with. We appreciate
each one of you, but if you have to leave, scroll to the end for instructions.
With your su`bscription, you
acknowledged that there will be
both in-house and third-party a`dvertising in the content of Cabot News.
Please note:
All information concerning the products or services advertised in Cabot News
is provided by the person placing the ad. The posting of ads does not imply
endorsement by Cabot News, its owners, or its service provider. Cabot News,
its owners and service provider are not responsible for the content of the
ads, promises made, the quality and/or reliability of the products or services
offered or the legality of the advertisements appearing in each issue.
Advertisers are responsible to check local, state or provincial, federal and
international laws pertaining to products business opportunities or services
offered.
Be wise when responding to ads. Although we reserve the right to refuse any
ad, we can't be responsible for checking the legitimacy of all offers
advertised in Cabot News. For follow up or more info on any ad, use the
contact information given by the advertiser.
We respect your privacy and use your addresses only for our Cabot News mailing
list.
Not interested in receiving any more issues of Cabot News? Go here: http://www.cabotmall.com/off.htm and enter the address you want deleted. This will be easy to do
if you submit the correct details. If you’re not sure of the address, adding your name to the form may help me find it. If none of this works, don’t get cranky with me...please...I’m a softie...email me and we’ll try to figure it out together. <smile> That’s http://www.cabotmall.com/off.htm to leave the list, or hit reply and ask to be re.moved.
Cabot News is published Tuesday, Thursday and Friday of each week.
Owners and
operators of Cabot Mall, Publishers of Cabot News:
Rose Clarke & Carla Robinson
Springdale, NL, Canada, A0J1T0
Telephone (709) 673-4647 (709) 673-4223
http://www.cabotmall.com/newsletter.htm
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(c) 2005 Cabot News. All rights reserved. No part of this publication may be
reproduced in whole or in part without the express written consent of the
publishers.
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