Cabot News, Volume 9, Issue # 58
Tuesday, June 14, 2005
Rose Clarke, Editor
Not interested in receiving future issues of Cabot News?
Leaving is easy...scroll to the end of this issue for the details.
~~~~~
In this issue:
Prime Ads
Super Ads
Here’s what’s happening at Cabot Mall
Rose’s Ramblings
Your Editor Suggests...
Where in the World are You?
Internet Tip of the Week
Ezines of Note
Another Perspective (Guest Article)
Lighten Up. Have a Laugh
Newfoundland Connection
Surfin’ the ‘net
Ponder This Today
Weekly 3-line Ads (on the house...ad-code required)
Housekeeping (How to leave the Cabot News list & other important stuff)
~~~~~
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Cabot News A`d Rates
To have a copy of our very reasonable adv`ertising rates returned
to you by auto-responder,
mailto:cabotads@getresponse.com
And...here ya go...a sweet deal for you for the summer. We’re offering our
Triple Whammy again.
For June and July, order one
of a kind and we’ll triple your order. All you have to do is
place your order here as usual and we’ll give you three runs of each ad you
order.
Go to http://www.cabotmall.com/newsletter.htm
~~~~~
Here’s what’s happening at Cabot Mall
At Small-World Ezine, we bring people from all
Around the
world together and exchange information on...
Culture, Travel Tips, Food/Recipes, and current world's issues...
Sent to subscribers on weekdays.
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A Clayton’s Secretary
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Cumuli Ezine Finder
Please rate this Ezine at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/ra20806.rate
Thanks soooo much to those who are voting faithfully. You are the best.
You can also recommend Cabot News at the Cumuli Ezine Finder. :-)
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~~~~~
Rose’s Ramblings
From Springdale, Newfoundland and Labrador, Canada, welcome readers. We’re having a spell of chilly temperatures and dampness...happens quite often in June. In fact, we rarely plant flowers (annuals) or vegetables before the middle of June...there’s always the possibility of a late frost.
I’ve been going at break-neck speed this week, preparing my tutees for final exams. I’m doubling up the time since next week they won’t need it. Soooo, by the end of the week, I’ll be ready for a loooong break. <smile>
Thanks for those who responded regarding Norton Antivirus. Looks like others have had problems but found their support crew really helpful. I’ll be contacting them shortly.
Thanks for reading today’s issue and checking out the offers of fellow marketers. You are all so appreciated.
Cabot News is a marketing newsletter, so expect to see ads. As a fellow marketer, please give the same consideration to others as you expect for your advertising efforts. Thanks. :-)
We offer to run a 3-line ad (on the house) each week for our readers.
Ad-Code and instructions for submitting are at the bottom of Friday’s issue each week.
You can add your business url when you contribute to any of the following:
How much do you know about our fair province of Newfoundland & Labrador? Send us just one trivia item to:
mailto:contact-us@cabotmall.com?subject-NL-trivia
Connect with fellow readers by letting us know what part of the world you live in:
mailto:contact-us@cabotmall.com?subject=im-from
As a reader, we invite you to tell us a little bit about yourself and give a brief
description of your business for our Reader of the Week for Friday's issue each week.
mailto:contact-us@cabotmall.com?subject=profile
We welcome general comments,
suggestions, musings, insights, etc.
Letters to the editor may be used (in whole or in part) in an issue, so
if you'd rather not be quoted, just say so in your email and we’ll
respect your wishes. :-)
mailto:contact-us@cabotmall.com?subject=comments
These are some ways we say thanks to our loyal readers.
If you wish to send me
articles, please do it through my list, ‘Article Review’ at Topica.
mailto:ArticleReview-subscribe@topica.com
~~~~~
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Internet Tip
Windows Tutorial Part 1
Your computer just sits there. So what does it take for you to
understand it? Just a little insight is all. Let's dive into the
some of the most fundamental aspects of Windows, and see if you
can apply what you read here to your everyday computer use.
Now, the fundamental basics.
New PC users should play Solitaire. Really. It's the card game
included with Windows, and it will give you skills that you just
won't learn any easier anywhere else. Why not learn and have fun
at the same time?
Here's the path to Solitaire:
Click Start,
All Programs,
Accessories,
Games,
Solitaire.
Solitaire is an excellent tool for basic mouse training.
Clicking, double-clicking, dragging, dropping. Those are the
fundamentals. Without them, you're a lost child at the amusement
park. Everything becomes terrifying instead of thrilling.
Files and Folders are your friends.
Your hard drive contains thousands of files. Your files make up
programs, as well as "stand-alone" bits of information.
A file can be a document you've typed to a friend, a scanned
image of a photograph, or a web page you download from the Web.
It can be a graphic on a web page, or a spreadsheet.
Folders are used to organize files.
They may contain lots of different files, and may contain other
folders as well. Folders are also called Directories. Just like
the phone book is a directory of names and numbers, so a folder
may be a directory of information about a particular subject or
topic.
You can give folders long names including spaces.
In the old days, you could only name a folder with 8 characters.
Pretty limiting. Now, you can stretch that to well over 200
characters.
Instead of "Ltr2mom.doc" you can have "My plea to mom for more
money for my gas guzzling BMW.doc."
Objects are not confusing unless you've been exposed to techie-
speak without a proper introduction.
The word "object" is meaningless unless you put it in the proper
context. Within the Windows context, an object is something that
can be expected to behave in a particular manner. The icons on
your desktop are objects, and you know how they behave.
You double click, and a program loads. Every time. You know what
to expect when you perform the double click.
Objects are representations of other programs or parts of
programs. For example, an object may be an icon, folder, file, a
disk drive, a printer, or even a network connection. When you
double click on an object, you can expect a certain response from
it.
Objects generally have properties associated with them. You can
modify many of the characteristics of an object. Just use the
Properties sheet for behavior modification. Freud never had it so
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~~~~~
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Another Perspective
Guest Article
One Step at a Time
Many people, when they try to go into business, have at best a
loosely defined set of goals. A goal is the purpose towards
which any endeavor is directed or in other words, an objective.
While the ultimate goal is to make an income, that by itself is
not a realistic goal on which to base a business.
A simple analogy might be a stream with stepping stones. While
the ultimate goal here is to reach the other side without
getting wet, each stepping stone represents an intermediate goal
that must be reached. If you miss one, you won't be dry when you
reach the other side, and will not have attained your goal.
Business in general, whether it be "brick and mortar" or an
Internet endeavor, has intermediate goals. If you don't
recognize these necessary steps, you will not reach your
ultimate goal, which is financial reward.
In any particular business, of course, the ultimate goal is to
produce revenue, but there are numerous "stepping stones" that
must be in place to do so. At the risk of stating the obvious,
you must have a saleable product or service. While you might
scam a few people with an inferior one, you will not be around
for the long haul. I personally get a real "kick" out of those
who send out what are recognized by most people as obvious scams
such as chain letters, hoping to lure in the unsuspecting.
So if you do have a legitimate product or service, how are you
going to sell it? First, you need a place from which to sell
your wares. A website to an online entrepreneur is akin to a
storefront. This is where you will make your sales. It has to be
attractive and the merchandise should be displayed in a proper
manner.
Next, you have to make people aware of its existence. This is
your advertising goal. You must first identify a target market,
and aim your advertising towards that market. But where do you
advertise? Statistics have shown that the best possible vehicle
is one that actually reaches your prospects.
Let's talk about ezine advertising, which is one of the
strongest ways possible. Do you advertise in a publication that
reaches 100,000 people or one that only reaches 5,000? Don't be
too quick to answer. The one that reaches 100,000 may not be
aimed at your target market, while the one that reaches 5,000
might. While a humor ezine may reach many thousands (who doesn't
like a good joke), if you are trying to market an affiliate
program, an ezine geared to that market might just be your best
bet.
Next on the agenda is an easy way for your prospects to purchase
your product. If you don't accept credit cards, you are missing
impulse sales. If someone is ready to buy, and you make them
jump through hoops to purchase, the odds are they won't. If you
give them time to "cool off," they will most likely look
elsewhere.
It is not that difficult to obtain a merchant account. Anyone
who is selling a product or a service that doesn't have one is
simply wasting their time. If someone has to send you a check or
money order, by the time they get around to doing it, their
impulse to purchase may very well be gone.
Do you have a personal presence on the web? If not, you are
losing business. You don't have to give them your life history,
but your picture and way to contact you goes a long way.
Do you need a toll f..ree number? I always felt this was
important, but have lately changed my thinking. A toll free
number will generate a lot "tire kickers" but not too many
sales. If someone won't "drop a dime" to find out about your
offer, they are most likely not serious. We took out our toll
free number and two things happened. The number of calls we
received went down. But, the number of sales we made went up. Go
figure.
These are just a few of the stepping stones needed to reach your
goal. While there are many others, if you provide these steps
for your prospects, you will most likely meet your goals. If you
don't, you will quickly lose heart and wonder why you are not
getting any business.
Did you know that subscribers to Bob Osgoodby's F.r.e.e Ezine the
"Tip of the Day" get a F.r.e.e Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at:
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~~~~~
Have a laugh. LOL
I always do my exercises
regularly in the morning.
Immediately after waking, I sternly say to
myself, Ready, now. Up. Down. Up. Down.
Then, after two strenuous minutes, I tell myself,
Okay, now try the other eyelid.
Compliments of Gary Speers.
~~~~~
Newfoundland Connection
Vocabulary list
ballyrag – to scold
bannock – a round piece of bread
ballycater – ice formed around the shore (as kids, we had fun jumping from pan to pan)
biver – to shiver with the cold
~~~~~
Surfin’ the Web
Someone copied your web site?
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~~~~
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Ponder This Today
Good things come to those who wait, but only the things left over by
those who hustle.
Abraham Lincoln
~~~~~
Have a great week, readers, wherever you are. Keep smiling. :-)
Rose
~~~~~
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*Help feed the hungry. It'll only take a few seconds of your time.*
*Want to send joy to a sick child?*
*Help save the children.*
http://www.savethechildren.com
He shall have dominion from sea to sea; from the river to the ends of the earth.
Psalm 72: 8
~~~~~
Housekeeping
You are receiving Cabot News
newsletter for one of these reasons:
Either you are a Cabot Mall merchant, you have come to us from our
website or from an ad we placed, or you have come by way of an ezine
co-op s`ubscription service or leads program.
Please keep a record of the address you are s`ubscribed with. We appreciate
each one of you, but if you have to leave, scroll to the end for instructions.
With your su`bscription, you
acknowledged that there will be
both in-house and third-party a`dvertising in the content of Cabot News.
Please note:
All information concerning the products or services advertised in Cabot News
is provided by the person placing the ad. The posting of ads does not imply
endorsement by Cabot News, its owners, or its service provider. Cabot News,
its owners and service provider are not responsible for the content of the
ads, promises made, the quality and/or reliability of the products or services
offered or the legality of the advertisements appearing in each issue.
Advertisers are responsible to check local, state or provincial, federal and
international laws pertaining to products business opportunities or services
offered.
Be wise when responding to ads. Although we reserve the right to refuse any
ad, we can't be responsible for checking the legitimacy of all offers
advertised in Cabot News. For follow up or more info on any ad, use the
contact information given by the advertiser.
We respect your privacy and use your addresses only for our Cabot News mailing
list.
Not interested in receiving any more issues of Cabot News? Go here: http://www.cabotmall.com/off.htm and enter the address you want deleted. This will be easy to do
if you submit the correct details. If you’re not sure of the address, adding your name to the form may help me find it. If none of this works, don’t get cranky with me...please...I’m a softie...email me and we’ll try to figure it out together. <smile> That’s http://www.cabotmall.com/off.htm to leave the list, or hit “reply” asking to be removed.
Cabot News is published Tuesday, Thursday and Friday of each week.
Owners and
operators of Cabot Mall, Publishers of Cabot News:
Rose Clarke & Carla Robinson
Springdale, NL, Canada, A0J1T0
Telephone (709) 673-4647 (709) 673-4223
http://www.cabotmall.com/newsletter.htm
To be added to the Cabot News list:
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To leave the list:
http://www.cabotmall.com/off.htm
The archive for Cabot News
can be found here:
http://www.cabotmall.com/archive.htm
(c) 2005 Cabot News. All rights reserved. No part of this publication may be
reproduced in whole or in part without the express written consent of the
publishers.
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